Developing a Marketing Strategy

Successful marketing starts with a clear strategy. In this six-hour workshop, you'll develop a marketing strategy that fits your business model, target audience and market.

You'll explore the key elements of marketing planning and apply them directly to your own venture. Combining practical exercises with proven methods, you'll develop the foundation for marketing your products or services effectively.

What you'll learn:

• Fundamentals of marketing planning
• Market and competitor analysis
• Target audience analysis and positioning
• Marketing objectives and suitable marketing tools
• Developing your own marketing strategy
• Measuring and improving marketing activities

By the end of the session, you'll have developed a structured marketing strategy that provides a solid foundation for bringing your business idea to market.