







How do you protect a brand? Our webinar provides a practical introduction to trademark registration, including types of trademarks, territories of protection, and applications through the DPMA, EUIPO, or WIPO. You will also learn what classes of goods and services are and how to choose the right ones.
This is followed by interactive session featuring case studies, questions, a walk-through of the registration process, and feedback on your individual trademark.

Advises on intellectual property protection and develops protection and commercialisation strategies for research results and innovations.
Dr. Robert Szczesny is our consultant for intellectual property and property rights for startup projects at the Martin Luther University Halle-Wittenberg. He is responsible for general questions regarding the protection of intellectual property and the development of protection and exploitation strategies for IP objects. Dr. Szczesny has a doctorate in biology and holds a master's degree in patent engineering. He has been working for the Transfer and Entrepreneurship Office since August 2012.

Coordinates project processes, budget controlling and organisational workflows, supporting projects and events from planning through to implementation.

Sascha Glow ist erfahrener Marketing-Experte und Strategieberater.

Seit Ende 2016 ist er schwerpunktmäßig als freiberuflicher Gründungs- und Organisationsberater, Führungskräftetrainer und Mediator tätig.


Shapes the strategic direction of the Transfer and Startup Service, initiates partnerships and creates the framework for transfer and entrepreneurship at MLU.

Facilitates dialogue between academia, government, industry and civil society and develops impact cases for regional challenges.


Creates audience-focused pathways to entrepreneurship and knowledge transfer and increases the visibility of the Transfer and Startup Office's support services.


Supports researchers in identifying transfer potential and translating their research into impactful transfer and startup initiatives.


As a design thinking coach and consultant, Jonas accompanies people, teams and organizations to initiate developments that make a difference.

Qualifies doctoral candidates and early-career researchers of the JUST TRANSFER Graduate School in transfer, entrepreneurship and societal impact.


Supports students and researchers in developing and testing innovative robotics and digital solutions for health and care.

Maintains the technical infrastructure, trains users in working with robotics systems and supports the development and testing of innovative prototypes.